OnboardingOnboarding Welcome Kit
180 Elite Backpack
Every new client receives the 180 Elite backpack at onboarding — a sleek black bag with the full emblem and Built Different tag. Carry the standard from day one.
Coming Soon
Official 180 Elite Merch
Built Different.
Signature footwear, apparel, and gear engineered for athletes who live the standard. Talent gets attention. Discipline creates separation.
Onboarding
FootwearSignature Sneaker
Ja Morant Ja 3
The Ja Morant Ja 3 — explosive traction, ZoomX cushioning, and a bold colorway built for athletes who play with purpose.
Coming Soon
ApparelProve Nothing. Earn Everything.
Built Different Hoodie
Heavyweight black fleece hoodie. Front chest hit in white and gold; back manifesto reminds you the difference is the work you do when no one is watching.
Coming Soon
ApparelWhere Champions Are Made
Earn Everything Tee
Premium black tee with bold front graphic and back reminder — early mornings, late nights, empty gyms, repeated days.
Coming Soon
GearDevelop Every Day.
180 Elite Water Bottle
Insulated 32oz stainless bottle with the full 180 Elite Performance emblem in gold and silver. One Vision. One Ecosystem. 180° Impact.
Coming Soon
AccessoriesWear the Standard
180 Elite Wristband
Matte black silicone wristband with raised gold and silver 180 Elite mark. Train with the badge that reminds you who you're becoming.
Coming Soon
Want first access to the drop?
Join the 180 Elite list and be first to know when the merch line launches.
Get Notified